CATI
CATI stands for Computer Assisted Telephone Interviewing and it is a survey methodology that involves the use of automated calling systems to collect data from respondents.
B2B (CATI)
Opinion Bull has a team of professional interviewers that conduct B2B research projects. Having the best quality of results determines the smooth functioning of a business.
B2C (CATI)
A team of experienced CATI experts delivers the most accurate data. The interviewers have a professional tone to manage all kinds of interviews by engaging the audience .
How Does Our Team Work?
The team of CATI professionals ensures the success of each project undertaken. The team works with clients at every step from creating questionnaires to scripting and data analysis.
CATI Strategy
CATI strategy at Opinion Bull ensures swift and accurate data collection during phone interviews, yielding valuable quantitative insights. Analyzing this data provides a nuanced understanding of customer preferences, market trends, and consumer behavior, empowering informed decision-making for businesses.
Frequently Asked Questions on CATI (FAQ)
CATI stands for Computer-Assisted Telephone Interviewing. It's a method of conducting surveys over the phone using computer software to assist interviewers in the process. CATI allows for efficient data collection, real-time monitoring, and accurate data entry.
CATI involves using specialized software that presents survey questions on the interviewer's computer screen. Interviewers read out the questions to respondents over the phone and input their responses directly into the software. The software can also help with call scheduling, respondent tracking, and quality control.
CATI offers several advantages, including faster data collection, reduced errors in data entry, centralized control of survey administration, real-time monitoring of interviews, and the ability to conduct complex skip-logic and randomization in surveys.
CATI is particularly suitable for surveys that require a structured questionnaire and relatively short interview durations. It's commonly used for customer satisfaction surveys, political polling, product feedback collection, and various market research studies.
Data security is a top priority in CATI. Personal information is kept confidential, and all data is stored securely. Interviewers are trained to follow ethical guidelines, and the software can be configured to anonymize respondent data during analysis.
Yes, CATI can be used for international surveys. It allows researchers to conduct interviews across different time zones and languages. However, language barriers and cultural differences should be taken into account when designing and conducting international CATI surveys.
Traditional telephone surveys involve manual data entry, which can lead to errors and slower data processing. CATI automates this process, reducing errors and improving efficiency. CATI also offers features like call scheduling and real-time monitoring that traditional surveys lack.
Quality control is crucial in CATI. Interviewers can be monitored in real-time, and recorded interviews can be reviewed later. Additionally, the software can include built-in logic checks to ensure accurate data entry. Regular training for interviewers also helps maintain interview quality.
Yes, CATI surveys can be integrated with other research methods. For example, CATI data can complement data from online surveys, focus groups, or in-person interviews, providing a more comprehensive understanding of the research topic.
