Child Care Study

Objective

Obtain valuable information regarding the requirements, attitudes, expectations, actions, and viewpoints essential for segmenting, assessing the size, profiling, and targeting of different categories of potential families associated with Success Academy.

Methodology

Online Method

Respondents

Families with children enrolled in Pre-K to 2nd Grade and 3rd to 5th Grade, who have recently changed their child's educational institution within the past two years.

Sample

450 interviews

Geography

USA - Manhattan, Bronx, Brooklyn, or Queens

Result

The research findings furnished the client with valuable information regarding the requirements, attitudes, expectations, and behaviors of potential families across various sizes, segments, and types. This in-depth understanding enabled the client to make well-informed decisions and customize their strategies to engage and cater to a diverse range of prospective customers effectively.